Every blog has an aesthetic they go for that always bows down to personal preference. Clusters of groups form platforms that promote a certain type of photograph. Genre has always been a funny word with photography and photography as as subject has many many sub categories. These categories have different audiences alongside differentoutputs. This is the way the blogging network naturally happens, a network that is relatively young since its invention.
Like most platforms they form from blogs and release, in some cases a couple of awfully made publications until they reach a point where they are jogging quite confidently. This is the natural evolution of the blog and the honest first steps are usually down to the sense of not quite knowing what it is or where it might be headed. Overtime an aesthetic grows and grows and in the regular pattern of blogging, writing and featuring (which ill delve into) makes it have a name for a certain brand or strand of photographic research.
As we well know platforms are everywhere and this free promotion becomes an exciting intervention for the photographer's regular routine. I bet Robert Frank never considered his online presence or hash tagging The Americans when he put a post out on Tumblr. That whole concept seems ridiculous. And it really sinks in when we consider how we get work out there now, as a posed to back then.
The worrying thing about platforms, and certain aesthetics is the notion of context seems relatively non existent. You would see a tweet saying something along the lines of 'photographer x y and z producing some completely beautiful images'. And it is always the aesthetic, in some cases, that gets raised first. Now this is fairly logical if we think about it as it is the first thing we see, but its what happens after which defines what it is all about. Sometimes it is only ever about aesthetic and promoting that aesthetic to the point where there is no context or meaning at all. This is not a big problem in the long run but it is a fascinating study into the mindset of platforms. For example if I wanted 900 page views I would go and write about the work of someone incredibly popular at the moment. It would get picked up on social outlets and I would have regular followers for an hour, only for it to quieten down that night. Interestingly, in my early days I wrote about some work with nudity in and this got me the most views I've ever had. Then I write about incredibly clever and thought provoking work and it doesn't land 50 views. I think the balance between photographers and the audience that takes it in is in a very unusual balance.
Photography has a handful of hurdles to jump over before we are able to really take it in. First of, it has to make us look at it and if the aesthetic matches then that has got us involved. There needs to be a second step and that is reading what its about or thinking what it could be about. How does it hit you? Why does it make you feel that way? This is not happening.
If we think of great articles by great thinkers, how many people are commenting and putting in their say? Out of the people who are making these points how old are they and what generation are they? I have found it to be the older, teacher types to really start a debate, but it is a debate that the younger generation are missing out on.
The biggest motivation I have to write is to work photography out for myself and I like the way texts and pictures look. I like the fact you can write something and take a voyage with an idea or a body of work and then look around after you press the save button to re-adjust your eyes. That is why the work is made. We don't take photographs because we have deadlines, we take them because we need to work something out and we love the process of working things out with pictures. An element of that has to reach the audience and the way they engage with the work. Are we even engaging with work anymore?
In today's culture of 'liking' something or sharing it we are in a position where images are always hitting news feeds day after day. The overflow of images has meant that when work that really gets us we don't know how to put these feelings into words. We do not put them into a comment and say well... I see this. And like your Mum will say 'I don't get that Alex, whats it meant to be about?' - we are no longer being honest with our opinions in a public realm. What is so wrong with saying what we think? Surely that is the reason we make it in the first place, to find out what we think.
The example image was taken during a test roll when I got a new camera. It doesn't have a specific purpose.