I have had a lot of people ask me about the nature of the site name. La Piña, seems like a jovial response to branding, drinking in the sun and sipping on pineapple juice on the beach. The meaning is quite different from the fruitless nature of modern still life photography. La Piña developed from a photograph taken in Spain. It was a Pineapple that had been crushed by a Mercedes, possibly my favorite combination. From there the idea of what modern photography seems to tackle on the boarding editorial market, it felt like the perfect metaphor to epitomize and discuss the validity and usefulness of such work. It is a metaphor, but nothing to do with bright colours and holiday destinations, but an acute awareness for what photography feels like today. To my mind, we had freshly squeezed orange juice and now we are left with weak squash.
A lot of the above opinions are no longer something I really consider these days. From the early days of being angry about the decline of photographic ideas and excitement I began to relish in art as a whole. This migration to the unknown placed me in my own university environment where I was in control of everything in that circle. I had no deadlines, no one advising me, and the advice I would receive was from my friends, non photographers. In leaving the photography world I managed to claim my creativity back, when I felt like I was constantly repeating the same action, over and over. With this in mind, La Piña has changed it's tone. It has changed its focus and has decided to discuss the broader spectrum. As my own practice evolves, La Piña comes with it. It's original meaning was to challenge cultural trends in photography but it has become an accompanyment to art, to a journey through the unknown. Photography is the base layer, but Illustration, performance art and creative writing seems to be achieving more to my mind. It feels more organic.