Can we own our own body image through the products of others?

Kanyes clothing
Are people following it because it's Kanye
Do we have our own style if we wear the clothes made by others
Can we feel like we own our own body image or style if we wear an idea and product of someone else's imagination
How about we make our own reactions to how we feel to create a new form of fashion
Our own clothes
Designed for ourselves
Or delving into different ways of expressing yourself with style
Is there a way of having this
Or are we so obsessed with consumption and the need to rely on someone else to dress us in the morning
A Kanye shirt costs $140
I wanted one
But I felt strange paying so much for a t shirt with his ideas and notably his mother 'Donda'
How wierd would that be